Under the CCPA, businesses are required to disclose certain types of personal information they collect from consumers. This information may include the identifiers that are automatically associated with a device, IP address, software and identification numbers that are attached to a person’s device, purchase history, inferences about preferences and behaviors, and other similar information. However, it should be noted that this CCPA protection does not apply to publicly available information found in government records or de-identified and aggregated consumer information.
Under the CCPA, covered companies must provide consumers with a notice of their rights to opt out of certain uses of their personal information. This notice must specify how their information is collected, used, disclosed, and sold. This information must also be updated, so businesses need to update their privacy policies to make them compliant with the law. Listed below are some of the most important aspects of the CCPA’s privacy policies.
Children’s Online Privacy Protection Act
Although the Children’s Online Privacy Protection Act (COPPA) was passed in 1998, the Internet has changed a great deal in the last 20 years. New social media sites like Facebook, MySpace, and LinkedIn did not exist until the mid-2000s, and the iPhone didn’t start the smartphone revolution. The act now restricts online companies from using targeted advertising to attract children and teens, and allows parents to control what information their children see and hear online.
If you want to comply with the Children’s Online Privacy Protection Act, you can follow the FTC’s Six Step Compliance Plan for Your Business. This guide outlines the major aspects of the Children’s Online Privacy Protection Act, including how to create a COPPA-compliant website. You can also find other helpful resources at the FTC’s Business Center, including the Children’s Online Privacy Protection Rule and a comprehensive marketing guide for your mobile app.