A Website is a collection of web pages and related content published on a web server. Some notable websites include Google, Wikipedia, Amazon, and Facebook. You may be wondering how to get started with a Website, but don’t worry – these steps are simple. Listed below are the main components of a Website:
Navigation bar
Creating a navigation bar on your website is vital to directing visitors to the right sections. Your navigation bar can be anything from minimalist to ornate. Its purpose is to make the site easy to navigate and to encourage visitors to take action. The navigation bar on Sephora’s website is simple, but effective. The top-level navigation bar lists the most important items, such as the logo and name, to the left. Hovering over the logo displays a dropdown menu that shows all the categories for a given section.
Highlighting new products is an effective conversion booster. Including a ‘Featured Cruise’ section for every category on their website navigation bar is a great way to highlight current sales. And using real-time pricing data ensures that customers do not miss out on special offers. Another good example is Zee & Co, which highlights particular brands. Customers tend to prefer brands that they know. So, the company tailors its recommendations to reflect the preferences of their customers.
Footer
The footer of your website is a great place to gather email addresses from your website visitors. In addition to collecting email addresses, the footer of your website can also convey the message that you want to communicate to your audience. Use a catchy graphic to encourage visitors to enter their email address. Your footer copy is the final opportunity to create an impression and convince your visitors to subscribe to your list. Here are some ways to make the most of your footer copy:
Use content marketing to give your site a “pulse.” For example, the Solar Fuels Institute uses footer content to convert website visitors into newsletter subscribers. Select articles that answer common questions and convert visitors into newsletter subscribers. You can also advertise events in your footer. Your footer is most likely to be seen by your visitors, so be sure to choose your content wisely. You should also place social media icons and links for easy sharing with friends and family.
Short description
Creating a short description for your website is vital if you want to be visible in search engines. Google allows you to include a summary of your website in search results with a maximum of 160 characters. To attract more visitors, make it as appealing as possible by creating a clear call to action that includes a clear emotional pain point and a specific benefit that people can expect from your website. Here are some simple tips to make your short description catchy:
Unlike the URL or title, the meta description is two lines long. This is more real estate than either the URL or title of your website. It should convey a meaningful message that will entice visitors to click on your site. To make it SEO-friendly, write it like you would a print advertisement. In classic print ads, taglines and headlines were used to draw people in and encourage them to call or visit. For this reason, your meta description should be written like that.
Company tagline
Your website tagline is an important part of your overall brand. It should be as short and simple as possible while still conveying your message to potential customers. The tagline should be able to express your business’ main activity in one short sentence. A good tagline should be action-oriented and serve as an incentive for website users to enter the decision-making process. You can also use your tagline to establish a connection with your users.
While you can use a branded tagline in several ways, you can create one that will stick in the minds of your target customers. Make sure that you do not use a phrase that is already in use by your competitors. Then, make sure that the tagline you select is unique to your business. This will help potential customers to remember your business. And remember, it will help your company stand out from the crowd. So, when designing a website, consider the following tips:
Social media icons
Using social media icons on a website allows website visitors to easily connect with your brand on these social networks. They can be seen on virtually any marketing material, including business cards and marketing materials. Ensure that you use the correct icon for your business’s purposes. Make sure to follow the guidelines laid out by the various social media platforms. Here are some ways to effectively utilize social media icons on your website:
Place the social media icons prominently on your site. Although they shouldn’t be in the way, they should be easily accessible. This way, visitors can follow the content easily without hunting for them. Wherever you decide to place them on your site, keep in mind that placement is dependent on your industry and your target audience. You may want to position your social media icons at the bottom or at the top of your site. Once you know the placement of your social media icons, you’ll be able to customize them accordingly.